Observers have indicated that a number of European delegates are floating suggestions designed to raise the public profile of the CSD and Agenda 21 implementation. The ideas range from media-friendly presentations of initiatives that demonstrate successful implementation of UNCED recommendations to enlisting personalities from the worlds of entertainment, sport and the intelligentsia as good-will ambassadors. Some are linking the need to take public outreach and communication more seriously at the CSD with a recognition that sustainability will eventually demand a profound shift in personal and collective value systems in line with the policy recommendations flowing out of the CSD. Private discussions have already generated some light-hearted nominations for a good- will ambassador. Observers note that there is at least one Bruce Springsteen fan among the discussants.